Dr. Paula Costa-Urrutia is a researcher with more than 20 years in the area of genetic medicine. He recently launched a project called Science 360, which offers different courses and advice on scientific research for students, teachers, researchers, companies, among others.

Design a digital marketing strategy to increase the sale of your services. Analyzing her website, we found that the focus should be on her person, and that the brand to promote was “Paula Costa”. In addition, we find many areas for improvement such as SEO optimization, writing, section distribution, virtual store, among others. On the other hand, the way in which he promoted his webinars was not the most appropriate, so we proposed a lead strategy through his social networks, with a focus on researchers from Latin America.

The project consisted of redesigning her social networks and her brand approach, highlighting her research experience and her image as a teacher and learning facilitator.